SEO is very complex and expensive but there are things you can do and tools you can use to work on the basics of your site’s performance.
This tools are for free:
-Google Analytics
-Join DMOZ.org
-Google Adwords Keyword Tool
-Wordtracker
There are others like Open Site Explorer,Thesis (DIY Themes), SEO Book, Pear Analytics, or Software like ScribeSEO.
Some interesting blogs like TopRank Blog,Graywolf’s SEO Blog, Mashable.
If you go to google use the following formula!
"Specific keyword" + "add url"
"Specific keyword" + "suggest a site"
"Specific keyword" + "submit a site"
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