Let me tell you a story. Long long ago life was simple. The supermarkets had only two marks. X and Y. And Thomas just had to choose one of them. He always bought X. And as he always bought X, her friend Anita, also bought X. The recommen were "One to one". In the town, the people used to read the newspaper, until the TV showed up! Thomas, Anita and the entire family spent hours watching TV. It Was 1965, when the coverage was 80% with only three. Easy Reach! All to watch TV! The advertising was accepted and loved by the audience! Every night, Thomas remembers the brand X in his dreams. He was a fan of the brand! But times have change! Movility, Individualism, WWW, convergence, MEDIA EXPLOSION, Globalization, 2.0, TICs, knowledge Society... Our moderm world life isn´t so easy! Enjoy!, try!, enjoy!, try! , Do it!, YOUR PARTNER FOR GLOBAL DOMINANCE is here, Sensory and mental overload. Iujuuuu! 65% of the people feel continuously bombarded with ads. Brand A,B,C,D,E,F,G,H,I,J,C,L